The AI-Powered Sales Cycle — Full-Day Workshop | Ezyspark
Full-Day Workshop · B2B Sales Teams

The AI-Powered
Sales Cycle

From prospect research to signed proposal — your team learns to embed AI into every stage of the consultative sales workflow. Practical. Hands-on. Built for Malaysia’s B2B environment.

Format
Full Day · In-House
Group Size
10 – 20 Participants
Approach
Hands-On Throughout
Includes
Personal AI Sales Playbook

Your team has AI tools.
They’re not using them to sell.

Most B2B sales teams in Malaysia have been given access to AI tools. But access isn’t adoption. The gap between knowing a tool exists and building it into the actual sales workflow is where deals are being lost — not from lack of skill, but from lack of a practical system. This workshop closes that gap.

What changes after one day

WITHOUT AI — The current reality
WITH AI — After this workshop
Hours spent manually researching prospects before a call
AI builds a full buyer brief in minutes — company profile, triggers, likely needs
Discovery questions based on gut feel — gaps revealed too late
AI-assisted prep surfaces the right questions and anticipates objections in advance
Proposals built from scratch every time — inconsistent quality under pressure
AI-assisted solution framing, pricing rationale and deck structure — done faster
Objection handling relies on experience alone — reps struggle in high-stakes moments
Live simulation and roleplay via AI Sales Coach — reps rehearse before the real meeting
Generic “just checking in” follow-ups that stall deals
AI-written follow-ups tailored to the conversation — designed to move deals forward

Five modules. One complete sales cycle.

Every module follows the actual B2B sales workflow — so everything feels immediately relevant, not academic. Participants work on live deals they’re currently running.

01
Know Your Buyer
AI-powered prospect and account research in minutes. Build a buyer brief before every call.
02
Diagnose Sharper
Use AI to prep discovery questions, anticipate client needs, and map gaps before you’re in the room.
03
Build Proposals Faster
AI-assisted solution framing, pricing rationale, and deck structure — without starting from scratch.
04
Handle Objections
Live simulation and scored roleplay via AI Sales Coach. Rehearse before the real conversation.
05
Follow Up & Close
AI-written follow-ups tailored to the meeting. Messages that create momentum, not silence.
Powered by Proprietary Technology
AI Sales Coach — live in the room

Module 4 goes beyond theory. Participants use AI Sales Coach — a proprietary simulation platform — to run real objection handling and closing scenarios, scored across 6 sales dimensions with evidence-backed coaching.

Realistic buyer simulations across any industry or deal stage
Scores 6 dimensions: Closing, Discovery, Rapport, Value Prop, Objection Handling, Product Knowledge
Evidence-backed coaching — every insight quotes your actual words
Manager-ready summary for post-workshop review
Sample coaching report
3.8/5
Closing
4/5
Rapport
4/5
Discovery
3/5
Value Prop
4/5
Objections
3/5
Francesco Argento
Francesco Argento
Founder, Ezyspark & LaunchSmart · BD & Consultative Sales Specialist

Francesco has spent 10+ years building and selling in B2B environments across Malaysia and Southeast Asia. His background spans consultative business development, strategic consulting, and enterprise product development. He approaches sales as a structured problem-solving process — understanding client needs deeply, customising solutions, and proposing them with strategic clarity. This workshop is built directly from that lived experience.

Founder, Ezyspark — Southeast Asia’s corporate training marketplace, connecting HR & L&D teams with certified trainers since 2017
Founder, LaunchSmart — AI and no-code product studio building enterprise-grade platforms
Senior Manager, UCSI Blue Ocean Strategy Consulting — contributed to Malaysia’s Blue Ocean Strategy & Leadership Initiative
Creator, AI Sales Coach — proprietary AI simulation platform used live in this workshop

Let’s run this with
your team first.

We’re offering introductory pricing for early runs. Get in touch to discuss dates, group size, and any customisation for your industry.